Valley Gives Back Kicks into High Gear

Offers Simple Tools to Make Planned Giving Easy

Billboards througout the Valley, like this one on Route 115 in Seymour, inspire passersby to think about their community and give back in smart ways.

Driving through the Valley, it's hard to miss the 11 billboards calling on passersby to think about their community and give back in smart ways. The series began appearing this fall throughout the region's five towns and is part of a much larger Valley Gives Back™ initiative. Beneficiary designations are at the heart of the messaging created by the Valley Community Foundation: how easy and cost-effective it is to make a planned gift by naming a nonprofit as a partial beneficiary of an IRA, insurance plan or bank account. Other placements include ads in Connecticut Magazine, Connecticut Post, Shelton Herald, Voices, Republican-American and at Stop & Shop gas stations; radio spots on WPLR; digital and audio ads on the Valley Independent Sentinel; and direct mail to nearly 14,000 Valley residents. All communication leads back to valleygivesback.org for tools to make planned giving easy to understand. Messages are also spreading on social media using the hashtag #ValleyGivesBack.